video games as architectural client interaction

Watch this video:


I was watching this cause a friend showed me it. Somehow I couldn't help but wonder about what jordan and i were talkinga bout a couple times. Video gamers are so much more advanced than architects. We are all psyched about Building Information Modelling (revit, bentley, katia, etc) but then you look at this and it adds a whole new dimension to BIM, that of movement and interaction, and element of chance in an otherwise prescriptive programming. Of course, there may not be a real use for this sort of thing, but maybe if in some way architects could make these individually static smart models interact with each other and surrounding elements and influences, it would help to answer any engineering concern or proofing or even clients reactions.
I like how at about 4:00 minutes and at the very end they talk about how these models interact with each other creating a complete environment with all interacting smart models. Architecture could benefit from this particularly in accident simulation and reaction to wind load as well as other loads. would really improve client digital interaction. imagine being able to send the client a video game type interface in which they could zoom around and interact with their model in a way they would normally. it would also answer questions like "what happens in a tornado?" "what happens when it rains?" "what happens when i drive my car through the window?" etc. they could simulate throwing things against the wall or just simply experience the sound their feet would make when walking in after a good rain on their indoor floor tile.
this could be a new area for architects to explore. that of direct video game technology in client interaction. i've heard stuff about using video game design to influence form. maybe it wouldn't be too hard to do something else with it. it could directly influence how we handle post-design client presentations.